New shoe Line produces First Shoe Banned By the NBA

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The NBA has actually banned some shoes (which can be yours for only $300!) due to an apparent “unfair competitive advantage,” which will no doubt send the sales of these Athletic Propulsion Labs’ duds through the roof. I hope Messrs. Stern and Adam Silver bought some stock in this company before they made it infamous.

For the first time in its 64-year history, the National Basketball Association (NBA) has banned a new line of shoes based on the league’s rule against an “unfair competitive advantage” that increases a player’s vertical leap. The league’s ban on Athletic Propulsion Labs’ Concept 1 confirms the company’s claims that the shoe, with its Load ‘N LaunchTM Technology, performs as advertised. No professional player will be allowed to wear the product in games for the upcoming 2010-2011 NBA season.

This action comes on the 25th anniversary of the NBA’s ban on Nike’s Air Jordan shoes, albeit for reasons of their colorful appearance rather than any performance advantage.

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